The Coding Manual gives researchers comprehensive information and examples of codes, coding, and analytic memo writing during qualitative data collection. 32 coding methods are profiled that can be applied to different kinds of research. Readers will learn how to apply codes and themes through exercises and activities. The manual includes samples of field notes, interview transcripts, and other documents. There is also a glossary of analytic recommendations. Any researcher can benefit from the vast amount of information in this book, but it’s particularly useful for those making their first attempts at analyzing qualitative data.
Saldana, J. (2010). The Coding Manual for Qualitative Researchers. London: Sage Publications Ltd.
This updated text includes the latest netnographic research and examples from contemporary social networks, including Facebook, Twitter, and LinkedIn. Kozinets includes step-by-step guidelines to help researchers get started in netnography and addresses research in areas such as geography, linguistics, addiction, and gaming. This book is a forward step in bringing attention to netnographic research and the valuable data it can provide.
Kozinets, Robert V. 2015. Netnography: Redefined. 2nd ed. Thousand Oaks: SAGE Publications.
Cyborg anthropologist Amber Case has published this dictionary of terms she finds integral to those working in the emerging field of digital ethnography. Readers will find a range of definitions, but also the wealth of resources Case used to compile the list. While playfully illustrated, the dictionary is a good starting point for anyone interested in digital ethnography: researchers, scholars, designers, and more.
Case, A. (2015). An Illustrated Dictionary of Cyborg Anthropology. Portland: CreateSpace Independent Publishing Platform.
This book provides practical methods for taking notes during participant observation. It includes examples of jottings, transcribing notes taken in the field and developing them into narratives, and then drawing meaning from what has been recorded. The authors also discuss ways of coding and theming field notes and how to write an ethnography. Beginning ethnographers will find a great deal of information in this that can make first attempts at research progress smoothly. Simply having examples of field notes to refer to makes this book an invaluable reference.
Emerson, R.M., Fretz, R.I., & Shaw, L.L. (2011). Writing Ethnographic Fieldnotes. Chicago: University Of Chicago Press.
Written by four leading ethnographers of virtual worlds, this book examines human interaction in online spaces–both game and non-game. Readers are able to get a sense of digital ethnography from beginning questions, through data collection and analysis, to published results. It includes practical advice for dealing with ethical issues. The authors include case studies from World of Warcraft, Second Life, Everquest, and others. This is an excellent introduction to ethnography for anyone who wants to learn more about it or get started with their own research.
Boellstorff, T., Nardi, N., Pearce, C., & Taylor, T.L. (2012). Ethnography And Virtual Worlds: a Handbook of Method. Princeton: Princeton University Press.