This article examines the research involving an online community of English language teachers, known as Webheads in Action (WiA). This article provides an inside look not at the community, but at the ways the researchers examined and participated in the community. The article describes the ways the research team experienced netnography in opposition to traditional ethnography. It includes ways of defining the field, fieldnotes and data gathering, dynamics of interviewing, and the importance of having the expertise in multiple online technologies. This article is useful for any beginning netnographer who is looking for practical advice before beginning online research.
Citation:
Kulavuz-Onal, D., & Vasquez, C. (2013). Reconceptualising fieldwork in a netnography of an online community of English language teachers. Ethnography and Education, 8(2), 224-238, http://dx.doi.org/10.1080/17457823.2013.792511
Getting Started with Digital Ethnography 